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Leapbridge

Invisible AI

Purpose Project

Approximate Projections

Based on user experience design features, we believe the impact for business goals once the product is launched would be as follows and potential revenue increase would be by approximately 30-40%

10%

Increase in member retention

10%

Increase in customer experience

Streamlined operations and reduced costs

12%

Increase in sales and conversion

Better data-driven decision making

6.06 Billion

North America's market size for gym management software

30%

Assumed market share of gym management software

18,180

Approx number of gym owners using the software

Systemic solution to complex challenges

The goal was to build a highly efficient program building workflow for coaches to manage and create workout cycles.

However, the current experience was extremely time- consuming and lengthy. I tried to simplify this problem systemically in a 3 step process, reimagining a new and quick user interface for creating a workout schedule for each day of the week and combining that into a 6 week cycle.

Breaking down the cycle creation flow and requirements to speed up the process and save valuable time. A workout cycle or program is usually created for 4 to 6 weeks. Each "workblock" is a workout plan for a week and most often each workblock is repeated a minimum of 2 times. The workblock sequence allowed for adjustment of the number of workblocks repeated in the cycle, prioritizing flexibility in the schedule. For example : 3 workblocks for a 6 week cycle would be repeated twice.

After multiple iterations of figuring out the workout addition process, we collectively decided to test with a type format user interface that would have pre-defined blocks to add in the workout types, targeted fitness areas and an option to repeat workout for other days to speed up the entire process.

Balancing sales and client experience

Introducing data analytics with an overview of the most important metrics at a quick glance for the owners to manage revenue and lead generation as well as for coaches to track client progress, accountability management, check ins and streamline payments and feedback. I shortlisted metrics like active members, average bookings, revenue made and total payments due to show a weekly status upfront and analysis of overall annual sales and revenue earned each month.

Cross-functional coach-member experience

Classes created by coaches reflect on the member app for scheduling a workout class. Each member's progress is linked to a workout cycle and class attended by them and coaches review progress during check ins and track progressive overload after each class on the coachboard. I prioritized a seamless cross-functional coach and member experience and visualized an end-to-end customer journey experience

Athlete's personalized app

The mobile experience for members is a one stop shop for booking classes, community building and staying accountable with regular progress tracking and health metrics. I focused on gamifying the in-person workout experience at the gym to the virtual mobile by rewarding personal records and celebrating small wins as a group using social proof as a strong motivator to be consistent with fitness.

Member Booking and Schedule

Personalized cycle workouts are visible here on the app for members to book at their convenience.

Introducing a graph that gives an overview of the specific target group areas leading to fitness education and more clarity on the workout class.

Check Ins

Progress isn't made without setting actionable goals. In-person check ins every 2 weeks with coaches would involve goal setting or goal review. I prioritized showcasing these by an accountability meter, thereby visualizing the goal

These goals could be habits, strength improvement and progressive load or recovery focused.

Athletic Record

Just like how we have a medical report from a doctor's appointment. We introduced a concept of an athlete or member record profile to boost health and wellness.

This feature would consider all aspects of a person's health records focusing on a holistic way to improve and see progress faster.

Creating a brand identity and design system

Product principles influenced the visual design and branding, making sure that the color palette and typography mapped the character and feel of the product. I wanted the product to have a vibrant and modern energy in terms of the visuals, inspired by the gym class culture present in the west.

Breaking down the cycle creation flow and requirements for each phase in order to efficiently speed up the process.

A workout cycle or program is usually created for 4 to 6 weeks and then ideally a check in with a coach would need to be scheduled to track progress and goals. This process continues until each a set goal is achieved.

Current Experience and Painpoints

We looked at the current application in use Wodify, a gym management platform and got feedback from a potential customer that the design and overall experience of using this platform had its flaws. Here are some high level challenges that owners/coaches and members faced while using this application.

Missing data analytics and personalized features

Owners don't get a clear picture of their lead generation, growth rate and revenue earned, making it difficult to balance business and clients. I prioritized a dashboard with metrics that showcase at a glance everything that owners and coaches need to know.

Disconnected User Experience

The current platform lacked a good user experience and visually appealing user interface for owners and coaches, increasing time spent on managing workout programs instead of focusing on clients and generating leads. I prioritized an efficient scheduling process for cycles and check ins by streamlining operations and helping coaches focus on member experience

Lack of holistic training solutions

Boutique gyms are losing out on professional athletes and fitness enthusiasts that require a holistic training experience customized to their needs and goals; making customer acquisition and retention extremely challenging for owners. The over-arching goal was to increase revenue for owners and this was possible with features that focused on accountability and coach support, community building as well as peer motivation

Project Impact

Launched a product from 0-1 and built an MVP (Minimal Viable Product) for phase 2 of user testing with potential customers like fitness gym owners, boutique gyms for cross fit and functional training.

The platform and application is in the development stage.

Development Handoff

As a design team of one, it was essential to work in collaboration with the founder/engineer for development support and design hand off

Positive Feedback

The initial interactions with gym owner and coaches had been positive. They were quite excited about the final version of this application

The Process

Understanding the needs and expectations of the customers using the product, researching current competitor products and breaking down important customer flows was part of the process after defining scope and milestones. Asking a lot of questions to understand client's ideas and gain technical information about the fitness domain (project schedule below)

Low-mid fidelity wireframes and initial feedback

I did 3 rounds of iterative mockups from low-mid fidelity wireframes and gathered initial feedback from the client and coaches. We finalized user flows, navigation and information architecture during this process and moved onto visual design and high-fidelity screens later.

Project Scope

Building a SaaS core management platform and mobile application from the ground up for usability testing with boutique gym owners and coaches. The application required features to track sales, members accountability and load management progress, a way to create customized programs and schedule 1:1 check ins with coaches.

Project Impact

Product principles implementation in design
High quality visual and UX design
Seamless development support and handoff
Gym owners and coaches positive feedback
Phase 2 for Usability Testing
Projected 30-40% increase in revenue for owners

Context // Summary

Gainloop, an early-stage startup had a vision to provide boutique gym owners and coaches a comprehensive fitness training and member management platform that integrated a holistic training experience for members. The goal was to simplify and improve features compared to existing competitors and build a better user experience for gym owners.

I collaborated with Mez Gebre (Founder and Product Manager) on reimagining user experience, enabling seamless customer journeys and focusing on quick navigation for the overall platform.

Client

Gainloop
Early Stage Startup

My Role

Product Design Lead

Designed a 0-1 B2B SaaS

and mobile platform

Team

Sonali
Mez (Founder and PM)

Project Timeline

8 weeks

Phase 1

Health & Fitness