Your strategic design partner for building AI-powered products
Sonali is a product designer in San Francisco, consulting and partnering with early stage startups in industries like health, manufacturing, education and more.
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Free consultation / 30 mins
Selected Work
Transforming fitness with actionable insights and community support for Gainloop
2023 - 2024
Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions
B2B SaaS
Startup
Health & Fitness
Re-evaluating information architecture and customer journey for Invisible AI
2023 - 2024
Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency
B2B SaaS
Startup
AI
Designing Purpose Project's community platform to foster growth and connection
2023
Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners
Web
Non-profit
Social Impact
Reinventing the early learning landscape for Navneet Education Foundation - Leapbridge
2021
Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.
Mobile
Consulting
Education
Designing a brand identity for a health and fitness platform
2023
Product branding for a 3D video and image creation AI platform
2024
Product Branding
How can I help ?
As your design partner, we will work together to solve for your scope or project-based requirements.
I help startups validate concepts, design intuitive user experiences and create MVPs that are ready for real-world testing.
My recent collaborations have focused on building 0 -1 products with early stage startup founders, product leaders, engineers and managers.
Ella Peters
Co-founder @Flutter
The quality of Sonali’s work blew me away!
Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.
Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team.
Frederik Denning
Co-founder @Sustainly
I had the pleasure of working with Sonali for five weeks during her internship with Sustainly.
During those five weeks, I was super impressed by how quickly Sonali integrated into the team and with the fact that she started delivering value from day 1. The first ready-to-implement feature was done within a couple of weeks, and she continued delivering design for several features during the rest of her internship.
Sonali combines a strong understanding of UX with a keen eye for design, and approaches her work with curiosity..
Saurabh Gupta
Co-founder @ZEUX Innovation
During Sonali’s time at ZEUX, she consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.
Since leaving ZEUX, Sonali has continued to impress me with her dedication to learning and growth. Her enthusiasm for design and user experience has only grown, and I have no doubt that she will excel in her future endeavors. I highly recommend Sonali for any future opportunities she may pursue in the field of UX design. I am confident that she will be a valuable asset to any team she joins.
Tanvi Purohit
Principal UX Designer @ZEUX Innovation
Sonali is an extremely talented individual - actor, yogi, designer all rolled into one.
During her time at ZEUX, Sonali showed immense potential as a designer - extremely hardworking, a quick learner and a perfectionist with a great work ethic. She shared her skill as an actor and a yogi with the team by hosting two refreshing, memorable workshops. Sonali would be a valuable addition to any team.Ella Peters
Co-founder @Flutter
The quality of Sonali’s work blew me away!
Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.
Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team.Frederik Denning
Co-founder @Sustainly
I had the pleasure of working with Sonali for five weeks during her internship with Sustainly.
During those five weeks, I was super impressed by how quickly Sonali integrated into the team and with the fact that she started delivering value from day 1. The first ready-to-implement feature was done within a couple of weeks, and she continued delivering design for several features during the rest of her internship.
Sonali combines a strong understanding of UX with a keen eye for design, and approaches her work with curiosity..Saurabh Gupta
Co-founder @ZEUX Innovation
During Sonali’s time at ZEUX, she consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.
Since leaving ZEUX, Sonali has continued to impress me with her dedication to learning and growth. Her enthusiasm for design and user experience has only grown, and I have no doubt that she will excel in her future endeavors. I highly recommend Sonali for any future opportunities she may pursue in the field of UX design. I am confident that she will be a valuable asset to any team she joins.Tanvi Purohit
Principal UX Designer @ZEUX Innovation
Sonali is an extremely talented individual - actor, yogi, designer all rolled into one.
During her time at ZEUX, Sonali showed immense potential as a designer - extremely hardworking, a quick learner and a perfectionist with a great work ethic. She shared her skill as an actor and a yogi with the team by hosting two refreshing, memorable workshops. Sonali would be a valuable addition to any team.Ella Peters
Co-founder @Flutter
The quality of Sonali’s work blew me away!
Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.
Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team.Frederik Denning
Co-founder @Sustainly
I had the pleasure of working with Sonali for five weeks during her internship with Sustainly.
During those five weeks, I was super impressed by how quickly Sonali integrated into the team and with the fact that she started delivering value from day 1. The first ready-to-implement feature was done within a couple of weeks, and she continued delivering design for several features during the rest of her internship.
Sonali combines a strong understanding of UX with a keen eye for design, and approaches her work with curiosity..Saurabh Gupta
Co-founder @ZEUX Innovation
During Sonali’s time at ZEUX, she consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.
Since leaving ZEUX, Sonali has continued to impress me with her dedication to learning and growth. Her enthusiasm for design and user experience has only grown, and I have no doubt that she will excel in her future endeavors. I highly recommend Sonali for any future opportunities she may pursue in the field of UX design. I am confident that she will be a valuable asset to any team she joins.Tanvi Purohit
Principal UX Designer @ZEUX Innovation
Sonali is an extremely talented individual - actor, yogi, designer all rolled into one.
During her time at ZEUX, Sonali showed immense potential as a designer - extremely hardworking, a quick learner and a perfectionist with a great work ethic. She shared her skill as an actor and a yogi with the team by hosting two refreshing, memorable workshops. Sonali would be a valuable addition to any team.Ella Peters
Co-founder @Flutter
The quality of Sonali’s work blew me away!
Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.
Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team.Frederik Denning
Co-founder @Sustainly
I had the pleasure of working with Sonali for five weeks during her internship with Sustainly.
During those five weeks, I was super impressed by how quickly Sonali integrated into the team and with the fact that she started delivering value from day 1. The first ready-to-implement feature was done within a couple of weeks, and she continued delivering design for several features during the rest of her internship.
Sonali combines a strong understanding of UX with a keen eye for design, and approaches her work with curiosity..Saurabh Gupta
Co-founder @ZEUX Innovation
During Sonali’s time at ZEUX, she consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.
Since leaving ZEUX, Sonali has continued to impress me with her dedication to learning and growth. Her enthusiasm for design and user experience has only grown, and I have no doubt that she will excel in her future endeavors. I highly recommend Sonali for any future opportunities she may pursue in the field of UX design. I am confident that she will be a valuable asset to any team she joins.Tanvi Purohit
Principal UX Designer @ZEUX Innovation
Sonali is an extremely talented individual - actor, yogi, designer all rolled into one.
During her time at ZEUX, Sonali showed immense potential as a designer - extremely hardworking, a quick learner and a perfectionist with a great work ethic. She shared her skill as an actor and a yogi with the team by hosting two refreshing, memorable workshops. Sonali would be a valuable addition to any team.
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