Your strategic design partner for building AI-powered products

Your strategic design partner for building AI-powered products

Your strategic design partner for building AI-powered products

Sonali is a product designer in San Francisco, consulting and partnering with early stage startups in industries like health, manufacturing, education and more.

Sonali is a product designer in San Francisco, consulting and partnering with early stage startups in industries like health, manufacturing, education and more.

Sonali is a product designer in San Francisco, consulting and partnering with early stage startups in industries like health, manufacturing, education and more.

Book a call

Book a call

Free consultation / 30 mins

Selected Work

Selected Work

Selected Work

Transforming fitness with actionable insights and community support for Gainloop


Transforming fitness with actionable insights and community support for Gainloop


2023 - 2024

2023 - 2024

Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions

Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions

B2B SaaS

Startup

Health & Fitness

Health & Fitness

Re-evaluating information architecture and customer journey for Invisible AI

Re-evaluating information architecture and customer journey for Invisible AI

2023 - 2024

2023 - 2024

Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency

Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency

B2B SaaS

Startup

AI

Designing Purpose Project's community platform to foster growth and connection


2023

Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners

Web

Non-profit

Social Impact

Reinventing the early learning landscape for Navneet - Leapbridge


2021

Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.

Tablet

Consulting

Education

Designing Purpose Project's community platform to foster growth and connection


Reinventing the early learning landscape for Navneet Education Foundation - Leapbridge


2023

2021

Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners

Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.

Web

Tablet

Non-profit

Consulting

Social Impact

Education

View case study

Re-evaluating information architecture and customer journey for Invisible AI

2023 - 2024

Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency

B2B SaaS

Startup

AI

View case study

Designing Purpose Project's community platform to foster growth and connection


2023

Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners

Web

NGO

Social Impact

View case study

Transforming fitness with actionable insights and community support with Gainloop


2023 - 2024

Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions

B2B SaaS

Startup

Health and Fitness

View case study

Reinventing the early learning landscape for Navneet Education Foundation - Leapbridge


2021

Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.

Mobile

Consulting

Education

Designing a brand identity for a health and fitness platform


2023

Brand identity for a 3D video and image creation AI platform


2023

Designing a brand identity for a health and fitness platform

2024

Brand identity for a 3D video and image creation AI platform



2024

Designing a brand identity for a health and fitness platform


2023

Product branding for a 3D video and image creation AI platform


2024

Product Branding

Product Branding

Product Branding

How can I help ?

How can I help ?

How can I help ?

As your design partner, we will work together to solve for your scope or project-based requirements.

I help startups validate concepts, design intuitive user experiences and create MVPs that are ready for real-world testing.

My recent collaborations have focused on building 0 -1 products with early stage startup founders, product leaders, engineers and managers.

As your design partner, we will work together to solve for your scope or project-based requirements. I help startups validate concepts, design intuitive user experiences and create MVPs that are ready for real-world testing.

My recent collaborations have focused on building 0 -1 products with early stage startup founders, product leaders, engineers and managers.

As your design partner, we will work together to solve for your scope or project-based requirements. I help startups validate concepts, design intuitive user experiences and create MVPs that are ready for real-world testing.

My recent collaborations have focused on building 0 -1 products with early stage startup founders, product leaders, engineers and managers.

Let's work together


Let's work together


Let's work together


Back to the top

Back to the top

Back to the top

If you're a startup founder looking for an experienced product designer

If you're a startup founder looking for an experienced product designer

If you're a startup founder looking for an experienced product designer

If you're a designer looking to collaborate, don't be a stranger!

If you're a designer looking to collaborate, don't be a stranger!

If you're a designer looking to collaborate, don't be a stranger!

© madebysonali, with love

© madebysonali, with love

© madebysonali, with love

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