Hi! I’m Sonali 👋🏼
Your Strategic Design Partner for crafting human centered and AI-powered experiences
Your Strategic Design Partner for crafting human centered and AI-powered experiences
Your Strategic Design Partner for crafting human centered and AI-powered experiences
Helping startups transform product experiences into engaging and intuitive solutions.
Helping startups transform product experiences into engaging and intuitive solutions.
Recent Work
Recent Work
Recent Work
Invisible AI is an on-premise computer vision platform that captures data from manual assembly work and uses AI to make smart recommendations.
Invisible AI is an on-premise computer vision platform that captures data from manual assembly work and uses AI to make smart recommendations.
> 1 year
AI
B2B SaaS
Safety
Productivity
Designed an Analytics platform that simplifies complex data, helping users identify assembly work issues faster.
Created the Video Center platform with AI that streamlines the process of identifying and resolving assembly errors
Combined these efforts into a new feature called AI Insights, which gives users a clear overview of assembly line activities.
Designed an Analytics platform that simplifies complex data, helping users identify assembly work issues faster.
Created the Video Center platform with AI that streamlines the process of identifying and resolving assembly errors
Combined these efforts into a new feature called AI Insights, which gives users a clear overview of assembly line activities.
Loopr AI is a visual inspection AI solution that simplifies manufacturing operations.
Loopr AI is a visual inspection AI solution that simplifies manufacturing operations.
> 3 months
AI
B2B SaaS
Quality Inspection
Designed an AI visual inspection tool that identifies parts and verifies fixture installation in the vehicle manufacturing process.
Accelerated development timeline while ensuring seamless design handoff.
Designed an AI visual inspection tool that identifies parts and verifies fixture installation in the vehicle manufacturing process.
Accelerated development timeline while ensuring seamless design handoff.
What are founders and product leaders saying about me?
What are founders and product leaders saying about me?
What are founders and product leaders saying about me?
"Sonali is an incredible designer to work with!
We worked together on a series of pretty complex product features that simplified data heavy concepts for manufacturing end-users. She's made a big impact for Invisible AI by working on some of our more advanced AI insights features and helping bring that to market.
Her work included deep dives into user needs, wire framing concepts and then building high resolution mockups to test with end-users at Fortune 500 manufacturers like Toyota."
Prateek Sachdeva
Co-founder @Invisible AI“Working with Sonali was fantastic—
She quickly transformed our vision into stunning Figma mockups for our text-to-3D AI product. Her collaborative approach made brainstorming effortless, while her professionalism ensured on-time delivery.
She delivered thoughtful, impactful design work, from creating a unique logo to developing a cohesive product experience.”
Sahil Shah
CEO @Flowstate AIThe quality of Sonali’s work blew me away!
Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.
Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team”Ella Peters
Co-founder @FlutterSonali consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.
I highly recommend Sonali for any future opportunities she may pursue in the field of UX design. I am confident that she will be a valuable asset to any team she joins.Saurabh Gupta
Co-founder @ZEUX Innovation
"Sonali is an incredible designer to work with!
We worked together on a series of pretty complex product features that simplified data heavy concepts for manufacturing end-users. She's made a big impact for Invisible AI by working on some of our more advanced AI insights features and helping bring that to market.
Her work included deep dives into user needs, wire framing concepts and then building high resolution mockups to test with end-users at Fortune 500 manufacturers like Toyota."
Prateek Sachdeva
Co-founder @Invisible AI“Working with Sonali was fantastic—
She quickly transformed our vision into stunning Figma mockups for our text-to-3D AI product. Her collaborative approach made brainstorming effortless, while her professionalism ensured on-time delivery.
She delivered thoughtful, impactful design work, from creating a unique logo to developing a cohesive product experience.”
Sahil Shah
CEO @Torus AIThe quality of Sonali’s work blew me away!
Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.
Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team”Ella Peters
Co-founder @FlutterSonali consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.
I highly recommend Sonali for any future opportunities she may pursue in the field of UX design. I am confident that she will be a valuable asset to any team she joins.Saurabh Gupta
Co-founder @ZEUX Innovation
Design services made flexible for startups
Design services made flexible for startups
Design services made flexible for startups
Work with me—a senior designer and collaborator—to build your product with clarity, speed, and impact
Choose a package that fits your project scope and business needs.
Work with me—a senior designer and collaborator—to build your product with clarity, speed, and impact. Choose a package that fits your project scope and business needs.
Work with me—a senior designer and collaborator—to build your product with clarity, speed, and impact. Choose a package that fits your project scope and business needs.
MVP Design
MVP Design
MVP Design
For startups building their first product and seeking clarity on user experience.
For startups building their first product and seeking clarity on user experience.
Fixed Fee
Project-based
4-12 weeks
Product Strategy & UX Workshops
User Flow & Wireframes
High-Fidelity UI Design
Interactive Prototyping
Usability Testing & Iteration
Developer Handoff & Design Specs
Product Strategy & UX Workshops
User Flow & Wireframes
High-Fidelity UI Design
Interactive Prototyping
Usability Testing & Iteration
Developer Handoff & Design Specs
Growth Design
Growth Design
Growth Design
For startups refining and scaling their product for better engagement and retention.
For startups refining and scaling their product for better engagement and retention.
Fixed Fee
Retainer
On-going support
UX Audit & Heuristic Evaluation
Conversion Optimization
User Research & Testing
Impact Prioritization
Data-Driven UI/UX Improvements
Feature Enhancements & Iterations
UX Audit & Heuristic Evaluation
Conversion Optimization
User Research & Testing
Impact Prioritization
Data-Driven UI/UX Improvements
Feature Enhancements & Iterations
Add-Ons
Add-Ons
Brand Identity: Logo, typography, color system, and brand guidelines
User Research & Data Analysis: Surveys, interviews, and behavioral insights
Marketing Website Design: Landing pages & web design to support product growth
Design System Setup: Component libraries for product consistency
Brand Identity: Logo, typography, color system, and brand guidelines
User Research & Data Analysis: Surveys, interviews, and behavioral insights
Marketing Website Design: Landing pages & web design to support product growth
Design System Setup: Component libraries for product consistency
Shaping ideas into seamless experiences
Shaping ideas into seamless experiences
Building a product from scratch is messy. Ideas evolve, assumptions shift, and founders often struggle to turn a vision into something tangible. That’s where I come in.
Whether it’s shaping your product’s first user experience, clarifying your brand identity, or creating prototypes that drive investor confidence — I help founders build with clarity, speed, and impact.
Building a product from scratch is messy. Ideas evolve, assumptions shift, and founders often struggle to turn a vision into something tangible. That’s where I come in.
Whether it’s shaping your product’s first user experience, clarifying your brand identity, or creating prototypes that drive investor confidence — I help founders build with clarity, speed, and impact.
Top Skills
Product + Growth Design
Product + Growth Design
Research + Strategy
Research + Strategy
Visual + Interaction Design
Visual + Interaction Design
Still skeptical?
Still skeptical?
Send me a message by sharing a few details about your company to get the conversation started – Looking forward to connecting with you!
Send me a message by sharing a few details about your company to get the conversation started – Looking forward to connecting with you!
Send me a message by sharing a few details about your company to get the conversation started – Looking forward to connecting!