Hey! I'm Sonali, a product designer based in San Francisco, CA specializing in AI, health and education

Hey! I'm Sonali, a product designer based in San Francisco, CA specializing in AI, health and education

Hey! I'm Sonali, a product designer based in San Francisco, CA specializing in AI, health and education

Open to work

Selected Work

Selected Work

Selected Work

Transforming fitness with actionable insights and community support for Gainloop


Transforming fitness with actionable insights and community support for Gainloop


2023 - 2024

2023 - 2024

Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions

Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions

B2B SaaS

Startup

Health & Fitness

Health & Fitness

Re-evaluating information architecture and customer journey for Invisible AI

Re-evaluating information architecture and customer journey for Invisible AI

2023 - 2024

2023 - 2024

Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency

Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency

B2B SaaS

Startup

AI

Designing Purpose Project's community platform to foster growth and connection


2023-2024

Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners

Web

Non-profit

Social Impact

Reinventing the early learning landscape for Navneet - Leapbridge


2023-2024

Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.

Tablet

Consulting

Education

Designing Purpose Project's community platform to foster growth and connection


Reinventing the early learning landscape for Navneet Education Foundation - Leapbridge


2023

Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners

Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.

Web

Tablet

Non-profit

Consulting

Social Impact

Education

View case study

Re-evaluating information architecture and customer journey for Invisible AI

2023 - 2024

Designed GUI features for a B2B SaaS system prioritizing user needs and improved the overall user experience of the application by reducing cognitive load and increasing efficiency

B2B SaaS

Startup

AI

View case study

Designing Purpose Project's community platform to foster growth and connection


2023

Spearheaded a community outreach strategy and designed an interactive platform for bridging the gap between students and alums; and partners

Web

Web

Social Impact

View case study

Transforming fitness with actionable insights and community support with Gainloop


2023 - 2024

Led user experience design for a data analytics application specifically designed for boutique gyms and members to seamlessly track progress and book training sessions

B2B SaaS

Startup

Health and Fitness

View case study

Reinventing the early learning landscape for Navneet Education Foundation - Leapbridge


2021

Built an early learning mobile application to ensure an end-to-end user experience by designing a high fidelity multi-sensory prototype for usability testing, driving positive qualitative user feedback and decreased development time for the MVP launch.

Mobile

Consulting

Education

Designing a brand identity for a health and fitness platform


2023

Brand identity for a 3D video and image creation AI platform


2023

Designing a brand identity for a health and fitness platform

2024

Brand identity for a 3D video and image creation AI platform



2024

Designing a brand identity for a health and fitness platform


2023

Product branding for a 3D video and image creation AI platform


2024

Branding

Branding

Recent Collaborations

Recent Collaborations

Recent Collaborations

Led end to end design for building 0 -1 products with early stage startup founders, engineers and product managers. The project scope varied from initial product concepts and ideation, MVPs for customer feedback and usability testing, user experience design revamps and branding

Led end to end design for building 0 -1 products with early stage startup founders, engineers and product managers. The project scope varied from initial product concepts and ideation, MVPs for customer feedback and usability testing, user experience design revamps and branding

Led end to end design for building 0 -1 products with early stage startup founders, engineers and product managers. The project scope varied from initial product concepts and ideation, MVPs for customer feedback and usability testing, user experience design revamps and branding

  • Ella Peters

    Co-founder @Flutter

    The quality of Sonali’s work blew me away!

    Given brand guidelines and some rough wireframes, she created the most beautiful designs for our app. She constantly provided recommendations based on her experience designing for and thinking about the end user. This led to marked improvements each week.

    Sonali was super responsive and made huge progress each week. I would love to work with Sonali again, she was professional from start to finish. She will be an asset to any team.

  • Frederik Denning

    Co-founder @Sustainly

    I had the pleasure of working with Sonali for five weeks during her internship with Sustainly.

    During those five weeks, I was super impressed by how quickly Sonali integrated into the team and with the fact that she started delivering value from day 1. The first ready-to-implement feature was done within a couple of weeks, and she continued delivering design for several features during the rest of her internship.

    Sonali combines a strong understanding of UX with a keen eye for design, and approaches her work with curiosity..

  • Blake Hudelson

    @CCA Professor

    Sonali was one of my graduate students in 2022 at CCA. She consistently demonstrated a strong understanding of user-centered design principles and a strong ability to apply them to real-world projects.

    In addition to her technical skills, Sonali is a strong communicator and has a natural talent for product design. I’m confident that Sonali would be a valuable addition to any team. She has the skills, experience, and work ethic necessary to excel as a designer and be on a path to becoming a leader.

  • Sonia Tiwari

    @CCA Professor

    As part of my UX Research course at CCA for MDES Interaction Design Program, Sonali came up with the conceptual prototype of a yoga and holistic wellness app. I appreciated how she combined her own experiences as a yoga educator with original research to inform her design choices.


    She would make an excellent Product Designer or UX Designer in domains such as healthcare and EdTech, however I believe her strong work ethic and eye for detail can be applied to other domains as well.

  • Saurabh Gupta

    Co-founder
    @ZEUX Innovation

    During Sonali’s time at ZEUX, she consistently demonstrated a strong work ethic, an eye for detail, and a passion for creating exceptional user experiences. She was an invaluable member of our team, contributing her skills and expertise to a variety of challenging projects. Her work was always thoughtful and well-executed, and she was never afraid to take on new challenges or ask thoughtful questions to push the boundaries of her work.

    Since leaving ZEUX, Sonali has continued to impress me with her dedication to learning and growth..

  • Tanvi Purohit

    Principal UX Designer
    @ZEUX Innovation

    Sonali is an extremely talented individual - actor, yogi, designer all rolled into one. During her time at ZEUX, Sonali showed immense potential as a designer - extremely hardworking, a quick learner and a perfectionist with a great work ethic. She shared her skill as an actor and a yogi with the team by hosting two refreshing, memorable workshops. Sonali would be a valuable addition to any team.

Want to collaborate?


Want to collaborate?


Want to collaborate?


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If you're a startup founder looking for an experienced freelance designer

If you're a startup founder looking for an experienced freelance designer

If you're a startup founder looking for an experienced freelance designer

If you are a budding designer looking for mentorship or career guidance

If you are a budding designer looking for mentorship or career guidance

If you are a budding designer looking for mentorship or career guidance

© madebysonali, with love

© madebysonali, with love

© madebysonali, with love

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